The A-MNEMONIC team were commissioned by Havas London to re-imagine and update the 1950’s song “Only You” by The Platters for their new Lemlift and Lemsip campaigns.
An upbeat version for the Lemlift campaign, arranged by Andrei Basirov, gave it an unabashed refresh and contemporary feel. And an acoustic version was arranged by Toby Jarvis for the Lemsip campaign.
The campaign was written by Havas creatives, Diogo Abrantes and Chico Barrera, who commented, “Lemlift and Lemsip is all about helping people during winter. We wanted to play with that. We worked together with the Director, and Big Buoy on characters that are the embodiment of a horrible winter commute, but dialled-up to eleven.”
Agency: Havas London
Director: This is Felo
Production Company: RSA
Lemlift:
Lemsip:
