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October 17, 2024 admin Advertising, Sonic Branding, Sound Design  

A-MNEMONIC Crafts Badoo’s New Sonic Identity for “Find Something Real” Campaign!

We’re excited to share that A-MNEMONIC recently created the new sonic logo for Badoo as part of their brand relaunch!

Partnering with the agency Untold Fable, we were tasked with crafting a sound that captures the essence of Badoo—a dating app focused on real, meaningful connections. Our composer and sound designer Adam Shaw delivered the Badoo heartbeat, a rhythmic sonic identity that evokes the anticipation and excitement of dating.

The brief called for a sound that feels human, emotive, and real—pulsing with energy and embodying the brand’s message of authenticity. The result? A heartbeat that says “Badoo, Badoo, Badoo,” bringing life to the brand’s new creative platform, Find Something Real.

We’re proud to have been a part of this project, helping to shape the sound of Badoo for its next chapter!

 

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