Every great gameshow needs an unforgettable soundtrack, and for ITV’s latest entertainment hit “99 to Beat”, the music had to match the show’s fun, fast-paced, and unpredictable nature. That’s where A-MNEMONIC came in.
Tasked with capturing the show’s bold and bonkers spirit, A-MNEMONIC’s composers Andrei Basirov and Toby Jarvis produced a dynamic, high-energy sonic branding package, designed to heighten the excitement of the show, and be instantly remembered. The brief called for a strong musical identity with an easily attributable hook and melody. Fun and a little bit out there, for a family-friendly, 6pm Saturday night slot.
With Adam and Ryan Thomas making their debut as hosts, and ITV and Initial TV delivering a must-watch spectacle, 99 to Beat is set to become a prime-time favourite. And thanks to A-MNEMONIC, the show doesn’t just look great – it sounds iconic too.
99 to Beat airs ITV1 & ITVX.
